Waverly Advisors acquires TruWealth Advisors

Waverly Advisors, a registered investment advisor based in Birmingham, Alabama, has expanded its footprint by acquiring TruWealth Advisors, a wealth management firm managing $3.1 billion in assets and operating out of Louisiana. This acquisition, finalized on April 24, 2026, marks Waverly’s first foray into the Louisiana market and constitutes its 32nd acquisition following a private equity deal in late 2021. With this latest acquisition, Waverly increases its assets under management to approximately $34.2 billion.

TruWealth Advisors, established in 2020 by Chuck Simmons, is based in the greater New Orleans area with offices in Mandeville and Metairie. The firm made significant headway in the finance sector through its focus on client-centered financial planning, transparent communication, and disciplined portfolio management. Comprising 31 professionals, TruWealth will fully integrate into Waverly, with Simmons assuming the role of Partner and Wealth Advisor, and Jim Parrie, TruWealth's General Manager and COO, stepping into the position of Partner and Regional Director.

By acquiring TruWealth, Waverly strengthens its geographic presence across the southern United States, enhancing its operational scale with 50 offices and a staff of over 440 nationwide. This move aligns with Waverly’s strategic growth plan, supported by its association with Wealth Partners Capital Group and HGGC’s Aspire Holdings. "Chuck and his team have built a respected firm grounded by transparent communication, disciplined portfolio construction and a genuine commitment to prioritizing clients’ needs above all else," commented Waverly's President and CEO, Justin Russell.

In the competitive wealth management sector, the TruWealth acquisition reflects Waverly's strategy of integrating firms that share a client-focused philosophy. This expansion into Louisiana amplifies Waverly’s capabilities and offers TruWealth’s clientele additional resources and expertise through a more extensive network. According to Nick Trepp of Wealth Partners Capital Group, the acquisition "continues the firm’s strategic expansion into new markets."

Looking ahead, Waverly's focus will likely rest on further integration and leveraging TruWealth's existing strengths to enhance its overall service offering. Any regulatory approvals necessary for future expansion remain crucial, as does the successful assimilation of TruWealth’s team within Waverly’s broader operations. The real challenge will be maintaining seamless service delivery to TruWealth’s existing clients while scaling operations across new markets.