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acquisitionAnnounced · Feb 9, 2026snacksSource · MagazinesArticle · Factual
Eti Food Producing and Trade acquires TRUBAR
David Najork · Founding Software Engineer
Announced · Updated · 1 min read
Deal value
$173M
Target
TRUBAR
Acquirer
Eti Food Producing and Trade
Full Acquisition
Status
Completed
Eti Food Producing and Trade agreed to acquire TRUBAR. Reported deal value: $173M. Status: Completed. Sector: snacks. Target headquarters context: Location not specified.
This page summarizes publicly available information about the transaction as of 2026-02-09. Figures and status may change as filings and press coverage update.
Categories Food ETi Gıda acquires Trubar in $ 173m deal to accelerate global expansion Trubar , the US protein bar brand known for its dessert-inspired flavours and clean-label positioning, has been acquired by Turkish snack giant ETi Gıda in an all-cash transaction valued at $173 million
Deal timeline
Announced
Feb 9, 2026 · foodbev.com
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context
This transaction is classified in snacks with a reported deal value of $173M. Figures and status may change as sources update.
Sources: foodbev.com · Primary article · FireStrike proprietary index