Eti Food Producing and Trade acquires TRUBAR

Eti Food Producing and Trade agreed to acquire TRUBAR. Reported deal value: $173M. Status: Completed. Sector: snacks. Target headquarters context: Location not specified.

This page summarizes publicly available information about the transaction as of 2026-02-09. Figures and status may change as filings and press coverage update.

/ TRUBAR : Protein Bar Brand Acquired By ETi Gıda For $ 173 Million Cash TRUBAR : Protein Bar Brand Acquired By ETi Gıda For $ 173 Million Cash February 9, 20 26 TRUBAR , a fast-growing protein bar brand known for dessert-inspired flavors and clean ingredients, has been acquired by Turkey -based snack company ETi Gıda in an all-cash deal valued at $ 173 million