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acquisitionAnnounced · Mar 13, 2026Digital MarketingSource · Community DiscussionsArticle · Factual
Propagate acquires Sway Social
David Najork · Founding Software Engineer
Published · Updated · 1 min read
Deal value
$7M
Target
Sway Social
Acquirer
Propagate
Full Acquisition
Status
Completed
Propagate agreed to acquire Sway Social. Reported deal value: $7M. Status: Completed. Sector: Digital Marketing. Target headquarters context: Location not specified.
This page summarizes publicly available information about the transaction as of 2026-03-13. Figures and status may change as filings and press coverage update.
Subscribe Propagate Content acquires creator - focused talent agency Sway Social Production and talent firm Propagate Content is continuing its push into the digital creator economy with the acquisition of Sway Social , a creator -first affiliate and social commerce agency
Deal timeline
Announced
Mar 13, 2026 · realscreen.com
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context
This transaction is classified in Digital Marketing with a reported deal value of $7M. Figures and status may change as sources update.
Sources: realscreen.com · Primary article · FireStrike proprietary index