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acquisitionAnnounced · Jan 7, 2026BakingSource · Community DiscussionsArticle · Factual
Truly (UK) Ltd acquires Sugar and Crumbs
David Najork · Founding Software Engineer
Published · Updated · 1 min read
Deal value
—
Target
Sugar and Crumbs
Stockport, Cheshire
Acquirer
Truly (UK) Ltd
Full Acquisition
Status
Announced
Truly (UK) Ltd agreed to acquire Sugar and Crumbs. Reported deal value: Undisclosed. Status: Announced. Sector: Baking. Target headquarters context: Stockport, Cheshire, United Kingdom.
This page summarizes publicly available information about the transaction as of 2026-01-07. Figures and status may change as filings and press coverage update.
Truly Ltd, based in South Shropshire, has acquired Stockport -based Sugar and Crumbs , expanding its portfolio of bakery brands and enhancing its product offering for the home baking , ice cream, bakery and general business -to- business sectors
Deal timeline
Announced
Jan 7, 2026 · ludlowadvertiser.co.uk
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context
This transaction is classified in Baking. Figures and status may change as sources update.
Sources: ludlowadvertiser.co.uk · Primary article · FireStrike proprietary index