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acquisitionAnnounced · Jan 27, 2026Sporting goodsSource · CredibleArticle · Factual
PUMA SE
ANTA Sports Products
PUMA SE · ANTA Sports Products

ANTA Sports Products acquires PUMA SE

David Najork
David Najork · Founding Software Engineer
Published · Updated · 1 min read
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Deal value
€1.5B
Target
PUMA SE
PUMA SE
Acquirer
ANTA Sports Products
ANTA Sports Products
Financial Stake
Status
Announced

ANTA Sports Products agreed to acquire PUMA SE. Reported deal value: €1.5B. Status: Announced. Sector: Sporting goods. Target headquarters context: Location not specified.

This page summarizes publicly available information about the transaction as of 2026-01-27. Figures and status may change as filings and press coverage update.

Brings proven growth track record to help unlock PUMA potential globally including in China Supports PUMA management, strategy , brand autonomy and identity Has no current plans to make a takeover offer for PUMA HONG KONG: ANTA Sports Products Limited and 8 2020 , and its subsidiaries collectively the Group ”), today announced it has reached a share purchase agreement with Group e Artémis, the investment company of the Pinault family, to acquire a 29 . 06 % stake in PUMA SE , the company behind iconic global sports brand PUMA

Deal timeline

Announced
Jan 27, 2026 · zawya.com
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context

This transaction is classified in Sporting goods with a reported deal value of €1.5B. Figures and status may change as sources update.

Sources: zawya.com · Primary article · FireStrike proprietary index