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acquisitionAnnounced · Mar 6, 2026Sports ApparelSource · CredibleArticle · Factual
House of Fraser acquires Puma
David Najork · Founding Software Engineer
Published · Updated · 1 min read
Deal value
€5.5M
Target
Puma
FRA: PUM.DE · Herzogenaurach, Bavaria
Acquirer
House of Fraser
Financial Stake
Status
Completed
House of Fraser agreed to acquire Puma. Reported deal value: €5.5M. Status: Completed. Sector: Sports Apparel. Target headquarters context: Herzogenaurach, Bavaria, Germany.
This page summarizes publicly available information about the transaction as of 2026-03-06. Figures and status may change as filings and press coverage update.
BE Staff Published On Mar 6, 2026 at 11:28 AM IST Copy Link Frasers Group has become the second-largest shareholder in Puma , disclosing a 5.77 per cent stake in the German sportswear manufacturer as it navigates its most significant financial crisis in a decade
Deal timeline
Announced
Mar 6, 2026 · brandequity.economictimes.indiatimes.com
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context
This transaction is classified in Sports Apparel with a reported deal value of €5.5M. Figures and status may change as sources update.
Sources: brandequity.economictimes.indiatimes.com · Primary article · FireStrike proprietary index