SEO URLwww.firestrike.ai/deals/playup-interactive-nextbet-acquisition-2026
acquisitionAnnounced · Feb 19, 2026GamingSource · Unverified ReportsArticle · Factual
NextBet acquires PlayUp Interactive
David Najork · Founding Software Engineer
Published · Updated · 1 min read
Deal value
—
Target
PlayUp Interactive
Zetland, New South Wales
Acquirer
NextBet
Full Acquisition
Status
Completed
NextBet agreed to acquire PlayUp Interactive. Reported deal value: Undisclosed. Status: Completed. Sector: Gaming. Target headquarters context: Zetland, New South Wales, Australia.
This page summarizes publicly available information about the transaction as of 2026-02-19. Figures and status may change as filings and press coverage update.
Newly established sports betting operator NextBet has acquired PlayUp as it looks to create a new betting experience for Australians
Deal timeline
Announced
Feb 19, 2026 · gamingintelligence.com
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context
This transaction is classified in Gaming. Figures and status may change as sources update.
Sources: gamingintelligence.com · Primary article · FireStrike proprietary index