General Intuition PBC raises $300M

General Intuition PBC, a New York-based startup specializing in the intersection of artificial intelligence and gaming, is negotiating a significant funding round to raise approximately $300 million. This financing would value the company at over $2 billion, sources have disclosed. The firm leverages user-generated video game footage to train AI agents capable of navigating physical environments, distinguishing itself within the competitive AI landscape.

The potential funding round marks a substantial increase in valuation from General Intuition's launch, which was fueled by a $134 million seed round. Originating from Medal B.V., a platform where players share game clips, General Intuition benefits from an extensive dataset of nearly 2 billion clips annually, contributed by over 10 million monthly users. Unlike many peers that focus on selling world models as standalone products, General Intuition uses these models as training grounds to develop AI agents—its primary product line.

The strategic value lies in the firm's use of first-person, interactive game clips that capture user perspectives, rendering them valuable for training AI systems to interpret and interact with real-world spaces. This methodology positions General Intuition distinctively, as it ties revenue generation not to the simulation's visual fidelity but to the practical capabilities of its AI agents.

General Intuition's move comes amidst a surge in interest and investment in world model technology. Companies in this sector, such as Decart.ai Inc. and World Labs Technologies Inc., have attracted substantial capital, signaling strong investor appetite. Backers expected to join this funding round include high-profile names such as Jeff Bezos and Eric Schmidt, along with current investors like Khosla Ventures and General Catalyst. This round would elevate General Intuition's total funding to over $400 million within a year.

The company intends to allocate the fresh capital to bolster its computing resources and commercialize a product by the end of summer or early fall. This timeline reflects a robust development pipeline, underscoring the intensified competition among AI firms to deploy commercially viable, innovative technology solutions. As General Intuition expands, it will need to navigate any regulatory considerations while scaling operations to meet market demands.