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acquisitionAnnounced · Feb 9, 2026consumer brandsSource · CredibleArticle · Factual
United Trademark Group acquires Playboy
David Najork · Founding Software Engineer
Announced · Updated · 1 min read
Deal value
$122M
Target
Playboy
NASDAQ: PLBY · Beverly Hills, California
Acquirer
United Trademark Group
Financial Stake
Status
Pending
United Trademark Group agreed to acquire Playboy. Reported deal value: $122M. Status: Pending. Sector: consumer brands. Target headquarters context: Beverly Hills, California, United States.
This page summarizes publicly available information about the transaction as of 2026-02-09. Figures and status may change as filings and press coverage update.
Playboy Signs $ 122 Million Deal with United Trademark Group to Accelerate the Growth of its China Business
Deal timeline
Announced
Feb 9, 2026 · manilatimes.net
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context
This transaction is classified in consumer brands with a reported deal value of $122M. Figures and status may change as sources update.
Sources: manilatimes.net · Primary article · FireStrike proprietary index