OneMagnify acquires Optimal

OneMagnify agreed to acquire Optimal. Reported deal value: Undisclosed. Status: Announced. Sector: digital marketing. Target headquarters context: Washington, District of Columbia, United States.

This page summarizes publicly available information about the transaction as of 2026-02-23. Figures and status may change as filings and press coverage update.

OneMagnify , a leader in AI-enabled marketing solutions, backed by leading private equity firm Crestview Partners, announced today it has acquired the Performance Marketing business of Optimal , a mission-critical digital marketing partner specializing in performance media and audience data solutions