OneMagnify acquires Optimal Digital Marketing

OneMagnify agreed to acquire Optimal Digital Marketing. Reported deal value: Undisclosed. Status: Announced. Sector: digital marketing. Target headquarters context: Appleton, Wisconsin, United States.

This page summarizes publicly available information about the transaction as of 2026-02-24. Figures and status may change as filings and press coverage update.

PRNewswire February 24, 2026 OneMagnify , a leader in AI-enabled marketing solutions, backed by leading private equity firm Crestview Partners, announced today it has acquired the Performance Marketing business of Optimal , a mission-critical digital marketing partner specializing in performance media and audience data solutions