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acquisitionAnnounced · Jan 5, 2026B2B enterprise sales and marketingSource · MagazinesArticle · Factual
Cvent acquires ON24
David Najork · Founding Software Engineer
Published · Updated · 1 min read
Deal value
$400M
Target
ON24
NYSE: ONTF · San Francisco, California
Acquirer
Cvent
Full Acquisition
Status
Pending
Cvent agreed to acquire ON24. Reported deal value: $400M. Status: Pending. Sector: B2B enterprise sales and marketing. Target headquarters context: San Francisco, California, United States.
This page summarizes publicly available information about the transaction as of 2026-01-05. Figures and status may change as filings and press coverage update.
January 5, 2026 Reggie Aggarwal ON24 , a prominent platform for B2B enterprise sales and marketing , has entered into a definitive agreement to be acquired by Cvent , a leader in meetings, events, and hospitality technology
Deal timeline
Announced
Jan 5, 2026 · traveldailymedia.com
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context
This transaction is classified in B2B enterprise sales and marketing with a reported deal value of $400M. Figures and status may change as sources update.
Sources: traveldailymedia.com · Primary article · FireStrike proprietary index