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acquisitionAnnounced · Jan 6, 2026Fashion RetailSource · CredibleArticle · Factual
ASOS acquires Noughts & Kisses
David Najork · Founding Software Engineer
Published · Updated · 1 min read
Deal value
—
Target
Noughts & Kisses
Acquirer
ASOS
Full Acquisition
Status
Announced
ASOS agreed to acquire Noughts & Kisses. Reported deal value: Undisclosed. Status: Announced. Sector: Fashion Retail. Target headquarters context: Location not specified.
This page summarizes publicly available information about the transaction as of 2026-01-06. Figures and status may change as filings and press coverage update.
Speaking to the publication, Noughts & Kisses said its first Asos collection had been curated to represent the full Noughts & Kisses aesthetic”, and features a range of its signature styles across tailoring, occasionwear and premium basics
Deal timeline
Announced
Jan 6, 2026 · retailgazette.co.uk
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context
This transaction is classified in Fashion Retail. Figures and status may change as sources update.
Sources: retailgazette.co.uk · Primary article · FireStrike proprietary index