SEO URLwww.firestrike.ai/deals/not-your-mother-s-haircare-henkel-acquisition-2026-7
acquisitionAnnounced · Mar 11, 2026Hair CareSource · CredibleArticle · Factual
Henkel acquires Not Your Mother's Haircare
David Najork · Founding Software Engineer
Published · Updated · 1 min read
Deal value
€190M
Target
Not Your Mother's Haircare
Tampa, Florida
Acquirer
Henkel
Full Acquisition
Status
Pending
Henkel agreed to acquire Not Your Mother's Haircare. Reported deal value: €190M. Status: Pending. Sector: Hair Care. Target headquarters context: Tampa, Florida, United States.
This page summarizes publicly available information about the transaction as of 2026-03-11. Figures and status may change as filings and press coverage update.
Düsseldorf / Germany Attractive growth opportunity for Henkel Consumer Brands in the U.S hair market Henkel to acquire fast ‑ growing consumer hair care and styling brand Not Your Mother” in the U.S
Deal timeline
Announced
Mar 11, 2026 · henkel.com
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context
This transaction is classified in Hair Care with a reported deal value of €190M. Figures and status may change as sources update.
Sources: henkel.com · Primary article · FireStrike proprietary index