Henkel acquires Not Your Mother's Haircare

Henkel agreed to acquire Not Your Mother's Haircare. Reported deal value: €190M. Status: Pending. Sector: Hair Care. Target headquarters context: Tampa, Florida, United States.

This page summarizes publicly available information about the transaction as of 2026-03-10. Figures and status may change as filings and press coverage update.

Henkel To Acquire US Hair Care Brand Not Your Mother March 10, 2026 6:55 AM By Lara Emundts Share this article Share this article Consumer goods giant Henkel has signed an agreement to acquire hair care and styling brand Not Your Mother as it seeks to strengthen its position in the North American haircare market