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acquisitionAnnounced · Jan 28, 2026Sports SponsorshipSource · MagazinesArticle · Factual

LIV Golf · Rolex

Rolex acquires LIV Golf

David Najork · Founding Software Engineer

Announced Jan 28, 2026 · Updated Apr 29, 2026 · 1 min read

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Deal value

$12B

Target

LIV Golf

London, Greater London

Acquirer

Rolex

Financial Stake

Status

Announced

Rolex agreed to acquire LIV Golf. Reported deal value: $12B. Status: Announced. Sector: Sports Sponsorship. Target headquarters context: London, Greater London, United Kingdom.

This page summarizes publicly available information about the transaction as of 2026-01-28. Figures and status may change as filings and press coverage update.

Watch What Trending Now! As David Bieleski tweeted, The agreement between Rolex and LIV Golf , will focus primarily on hospitality benefits, as opposed to the comprehensive branding and timing packages that have characterised Rolex collection of major tour and event deals elsewhere in the sport

Deal timeline

Announced

Jan 28, 2026 · essentiallysports.com

Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.

Sector context

This transaction is classified in Sports Sponsorship with a reported deal value of $12B. Figures and status may change as sources update.

Sources: essentiallysports.com · Primary article · FireStrike proprietary index