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acquisitionAnnounced · Mar 19, 2026Advertising TechnologySource · MagazinesArticle · Factual

Incrmntal · Smartly

Smartly acquires Incrmntal

David Najork · Founding Software Engineer

Announced Mar 19, 2026 · Updated Apr 29, 2026 · 1 min read

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Deal value

—

Target

Incrmntal

Ramat Gan, Tel Aviv

Acquirer

Smartly

Full Acquisition

Status

Announced

Smartly agreed to acquire Incrmntal. Reported deal value: Undisclosed. Status: Announced. Sector: Advertising Technology. Target headquarters context: Ramat Gan, Tel Aviv, Israel.

This page summarizes publicly available information about the transaction as of 2026-03-19. Figures and status may change as filings and press coverage update.

Subscribe today to gain access to every Research Intelligencer article we publish as well as the exclusive daily newsletter, full access to The MediaPost Cases Become a free MediaPost member now to read this article Unlimited articles every day Keep up-to-date with media, marketing and advertising news Invitations to exclusive industry events and research Log in if you are already a member Username Smartly To Acquire Incrmntal , Improve Campaign Measurements by Fern Siegel , 9 hours ago Ad tech company Smartly has announced its intention to acquire Incrmntal , an AI-generated marketing meas...

Deal timeline

Announced

Mar 19, 2026 · mediapost.com

Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.

Sector context

This transaction is classified in Advertising Technology. Figures and status may change as sources update.

Sources: mediapost.com · Primary article · FireStrike proprietary index