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acquisitionAnnounced · Mar 17, 2026Advertising TechnologySource · CredibleArticle · Factual

Incrmntal · Smartly

Smartly acquires Incrmntal

David Najork · Founding Software Engineer

Announced Mar 17, 2026 · Updated Apr 29, 2026 · 1 min read

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Deal value

—

Target

Incrmntal

Ramat Gan, Tel Aviv

Acquirer

Smartly

Full Acquisition

Status

Announced

Smartly agreed to acquire Incrmntal. Reported deal value: Undisclosed. Status: Announced. Sector: Advertising Technology. Target headquarters context: Ramat Gan, Tel Aviv, Israel.

This page summarizes publicly available information about the transaction as of 2026-03-17. Figures and status may change as filings and press coverage update.

March 17, 2026 Smartly Signs Letter of Intent to Acquire INCRMNTAL Integration will combine creative and media orchestration with always-on incrementality measurement across social, commerce, and CTV NEW YORK – March 17, 2026 – Smartly today announced it has entered into a letter of intent to acquire INCRMNTAL , a pioneering AI-powered incrementality measurement platform that delivers real-time insights into the incremental impact of marketing investments across channels without relying on user-level data or tracking

Deal timeline

Announced

Mar 17, 2026 · smartly.io

Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.

Sector context

This transaction is classified in Advertising Technology. Figures and status may change as sources update.

Sources: smartly.io · Primary article · FireStrike proprietary index