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acquisitionAnnounced · Mar 17, 2026Advertising TechnologySource · Community DiscussionsArticle · Factual
Smartly acquires Incrmntal
David Najork · Founding Software Engineer
Announced · Updated · 1 min read
Deal value
—
Target
Incrmntal
Ramat Gan, Tel Aviv
Acquirer
Smartly
Full Acquisition
Status
Announced
Smartly agreed to acquire Incrmntal. Reported deal value: Undisclosed. Status: Announced. Sector: Advertising Technology. Target headquarters context: Ramat Gan, Tel Aviv, Israel.
This page summarizes publicly available information about the transaction as of 2026-03-17. Figures and status may change as filings and press coverage update.
Smartly signs letter of intent to acquire measurement platform Incrmntal Terms of the deal were not disclosed By Sign Up Today Ad tech platform Smartly has signed a letter of intent to acquire marketing measurement platform Incrmntal
Deal timeline
Announced
Mar 17, 2026 · pocketgamer.biz
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context
This transaction is classified in Advertising Technology. Figures and status may change as sources update.
Sources: pocketgamer.biz · Primary article · FireStrike proprietary index