51 Ventures acquires Flex Watches

51 Ventures agreed to acquire Flex Watches. Reported deal value: Undisclosed. Status: Completed. Sector: Consumer Products. Target headquarters context: San Diego, California, United States.

This page summarizes publicly available information about the transaction as of 2026-01-16. Figures and status may change as filings and press coverage update.

Article continues below advertisement 51 Ventures Acquires Flex Watches Flex Watches Founded by entrepreneur Travis Lubinsky, Flex Watches rose from a grassroots startup into a nationally recognized consumer brand, generating millions in revenue, supporting dozens of charitable causes, and building partnerships with major entertainment franchises and global creators