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acquisitionAnnounced · Feb 20, 2026trading cards and collectiblesSource · Community DiscussionsArticle · Factual
Pokémon acquires Excell Brands
David Najork · Founding Software Engineer
Published · Updated · 1 min read
Deal value
—
Target
Excell Brands
Des Moines, Iowa
Acquirer
Pokémon
Full Acquisition
Status
Announced
Pokémon agreed to acquire Excell Brands. Reported deal value: Undisclosed. Status: Announced. Sector: trading cards and collectibles. Target headquarters context: Des Moines, Iowa, United States.
This page summarizes publicly available information about the transaction as of 2026-02-20. Figures and status may change as filings and press coverage update.
After nearly 30 years of partnership, The Pokémon Company International is set to acquire U.S. TCG distributor Excell Brands
Deal timeline
Announced
Feb 20, 2026 · toybook.com
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context
This transaction is classified in trading cards and collectibles. Figures and status may change as sources update.
Sources: toybook.com · Primary article · FireStrike proprietary index