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acquisitionAnnounced · Jan 3, 2026activewearSource · CredibleArticle · Factual
Echo Marketing
Bain Capital
Echo Marketing · Bain Capital

Bain Capital acquires Echo Marketing

David Najork
David Najork · Founding Software Engineer
Announced · Updated · 1 min read
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Deal value
$344M
Target
Echo Marketing
Echo Marketing
Acquirer
Bain Capital
Bain Capital
Full Acquisition
Status
Announced

Bain Capital agreed to acquire Echo Marketing. Reported deal value: $344M. Status: Announced. Sector: activewear. Target headquarters context: Location not specified.

This page summarizes publicly available information about the transaction as of 2026-01-03. Figures and status may change as filings and press coverage update.

Bain Capital acquires South Korean activewear firm Echo Marketing for $344 million By SGI Europe Editorial Team 2026-01-03T17:20:00+00:00 Bain Capital is acquiring South Korean activewear company Echo Marketing , owner of popular athleisure brand Andar, in a deal valued at approximately KRW497 billion

Deal timeline

Announced
Jan 3, 2026 · sgieurope.com
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context

This transaction is classified in activewear with a reported deal value of $344M. Figures and status may change as sources update.

Sources: sgieurope.com · Primary article · FireStrike proprietary index