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acquisitionAnnounced · Mar 10, 2026Hair CareSource · Unverified ReportsArticle · Factual
Henkel acquires Demert Brands
David Najork · Founding Software Engineer
Published · Updated · 1 min read
Deal value
$221M
Target
Demert Brands
NYSE:NYM · Lutz, Florida
Acquirer
Henkel
Full Acquisition
Status
Pending
Henkel agreed to acquire Demert Brands. Reported deal value: $221M. Status: Pending. Sector: Hair Care. Target headquarters context: Lutz, Florida, United States.
This page summarizes publicly available information about the transaction as of 2026-03-10. Figures and status may change as filings and press coverage update.
+ Key takeaways Henkel will acquire DeMert Brands , the parent company of Not Your Mother, to expand its hair care portfolio
Deal timeline
Announced
Mar 10, 2026 · personalcareinsights.com
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context
This transaction is classified in Hair Care with a reported deal value of $221M. Figures and status may change as sources update.
Sources: personalcareinsights.com · Primary article · FireStrike proprietary index