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Home·Deals·Identity Resolution and Shopper Intelligence·PAR acquires Bridg
SEO URLwww.firestrike.ai/deals/bridg-par-acquisition-2026-3
acquisitionAnnounced · Jan 26, 2026Identity Resolution and Shopper IntelligenceSource · CredibleArticle · Factual
Bridg
PAR
Bridg · PAR

PAR acquires Bridg

David Najork
David Najork · Founding Software Engineer
Announced · Updated · 1 min read
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Deal value
$27.5M
Target
Bridg
Bridg
Los Angeles, California
Acquirer
PAR
PAR
Full Acquisition
Status
Pending

PAR agreed to acquire Bridg. Reported deal value: $27.5M. Status: Pending. Sector: Identity Resolution and Shopper Intelligence. Target headquarters context: Los Angeles, California, United States.

This page summarizes publicly available information about the transaction as of 2026-01-26. Figures and status may change as filings and press coverage update.

PAR Technology to Acquire Bridg for $ 27 .5 Million PAR Technology said Monday it has agreed to acquire identity resolution and shopper intelligence platform Bridg , a unit of Cardlytics , for $ 27 .5 million, with total consideration capped at $30

Deal timeline

Announced
Jan 26, 2026 · marketscreener.com
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context

This transaction is classified in Identity Resolution and Shopper Intelligence with a reported deal value of $27.5M. Figures and status may change as sources update.

Sources: marketscreener.com · Primary article · FireStrike proprietary index