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acquisitionAnnounced · Mar 4, 2026AdTechSource · Unverified ReportsArticle · Factual
Onetag acquires Aryel
David Najork · Founding Software Engineer
Published · Updated · 1 min read
Deal value
€60M
Target
Aryel
Milano, Lombardy
Acquirer
Onetag
Full Acquisition
Status
Announced
Onetag agreed to acquire Aryel. Reported deal value: €60M. Status: Announced. Sector: AdTech. Target headquarters context: Milano, Lombardy, Italy.
This page summarizes publicly available information about the transaction as of 2026-03-04. Figures and status may change as filings and press coverage update.
Onetag , the global exchange and smart curation platform, today announced the acquisition of Aryel , the Italian AdTech company specializing in immersive and interactive advertising experiences
Deal timeline
Announced
Mar 4, 2026 · martechcube.com
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context
This transaction is classified in AdTech with a reported deal value of €60M. Figures and status may change as sources update.
Sources: martechcube.com · Primary article · FireStrike proprietary index