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Apollo acquires AppsFlyer (2026)
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acquisitionAnnounced · Mar 5, 2026softwareSource · CredibleArticle · Factual
AppsFlyer
Apollo
AppsFlyer · Apollo

Apollo acquires AppsFlyer

David Najork
David Najork · Founding Software Engineer
Announced · Updated · 1 min read
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Deal value
$1.9B
Target
AppsFlyer
AppsFlyer
San Francisco, California
Acquirer
Apollo
Apollo
Financial Stake
Status
Halted

Apollo agreed to acquire AppsFlyer. Reported deal value: $1.9B. Status: Halted. Sector: software. Target headquarters context: San Francisco, California, United States.

This page summarizes publicly available information about the transaction as of 2026-03-05. Figures and status may change as filings and press coverage update.

Calcalist has learned that the company board of directors decided not to proceed with the transaction after the American investment firm Apollo Global Management sought to introduce new conditions into its joint offer with Israeli private equity fund Fortissimo to acquire the company

Deal timeline

Announced
Mar 5, 2026 · calcalistech.com
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context

This transaction is classified in software with a reported deal value of $1.9B. Figures and status may change as sources update.

Sources: calcalistech.com · Primary article · FireStrike proprietary index