Capillary acquires SessionM

Capillary Technologies India Limited has signed a definitive agreement to acquire SessionM, Inc. from Mastercard Incorporated for $20 million. The acquisition is part of Capillary's strategy to expand its footprint in the loyalty management sector and is currently pending completion. SessionM, based in Boston, Massachusetts, specializes in customer engagement and loyalty management solutions.

The acquisition details note that the transaction was formalized on February 24, 2026. Capillary, headquartered in India, is purchasing the US entity from Mastercard, which had previously integrated SessionM's capabilities to bolster its own loyalty offerings. Capillary's purchase is expected to enhance its platform with SessionM's technology, aiming to strengthen its market position in customer engagement services.

The strategic acquisition is significant for Capillary as it looks to penetrate deeper into the U.S. market, leveraging SessionM's established infrastructure and client base. Incorporating SessionM's technology into Capillary's existing suite allows for an improved offering in loyalty management, a critical component in today's data-driven marketing landscape. This move aligns with Capillary's broader goal of becoming a global leader in omnichannel customer engagement solutions.

For Mastercard, divesting SessionM enables a sharper focus on its core payment processing and financial services operations, potentially reallocating capital towards segments with higher growth opportunities. The transaction reflects a broader industry trend where major corporations streamline portfolios to concentrate on areas generating the most value for stakeholders.

Moving forward, the deal's completion is subject to standard closing conditions and any necessary regulatory approvals. As the acquisition is pending, Capillary will need to navigate these processes before fully integrating SessionM's operations. Once finalized, the transaction could trigger further consolidation in the technology and customer loyalty management sectors.