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Home·Deals·spirits·Brown-Forman merges with Pernod Ricard
Brown-Forman merges with Pernod Ricard (2026)
SEO URLwww.firestrike.ai/deals/pernod-ricard-brown-forman-merger-2026-4
mergerAnnounced · Apr 29, 2026spiritsSource · Community DiscussionsArticle · Factual
Pernod Ricard
Brown-Forman
Pernod Ricard · Brown-Forman

Brown-Forman merges with Pernod Ricard

David Najork
David Najork · Founding Software Engineer
Announced · Updated · 1 min read
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Deal value
—
Party A
Pernod Ricard
Pernod Ricard
OTC: PDRDF · Paris, Ile-de-France
Party B
Brown-Forman
Brown-Forman
Proposed
Status
Proposed

Brown-Forman and Pernod Ricard are pursuing a merger. Reported scale / consideration: Undisclosed. Status: Proposed. Sector: spirits. Target headquarters context: Paris, Ile-de-France, France.

This page summarizes publicly available information about the transaction as of 2026-04-29. Figures and status may change as filings and press coverage update.

Brown - Forman Corp . has announced that the company and Pernod Ricard have terminated discussions regarding a potential business combination, as the companies were unable to reach mutually agreeable terms

Deal timeline

Announced
Apr 29, 2026 · lanereport.com
Additional milestones (proxy, vote, close) appear as filings and press updates are indexed.
Sector context

This transaction is classified in spirits. Figures and status may change as sources update.

Sources: lanereport.com · Primary article · FireStrike proprietary index