eXp Realty Merges with Berkshire Hathaway HomeServices FOX & ROACH for $120M

eXp Realty, a cloud-based real estate brokerage, has integrated a substantial New Jersey real estate team from Berkshire Hathaway HomeServices FOX & ROACH with its operations. This merger involves Sharif Hatab’s team and Peter Boutros’ Unify Real Estate Team, creating a new entity within eXp called the Unify Real Estate Team. The combined group is credited with over $120 million in sales volume through 309 transactions in 2025.

Sharif Hatab, who led the team at Berkshire Hathaway HomeServices FOX & ROACH, sought a scalable platform for growth and long-term development, prompting the merger. As an eXp ICON agent and founder of Stunning NJ Homes, Boutros brings experienced leadership to the new structure, which will utilize a single platform for branding, customer relationship management, and operations. This integration is intended to streamline activities such as lead response, standardized processes, and agent development strategies.

The merger reflects a strategic move by eXp Realty to capitalize on the advantages of a platform-style operating model over traditional, standalone teams. This approach aims to offer more substantial growth potential, enhanced leadership development, and broader expansion capabilities. Boutros noted the shift as indicative of the evolving market dynamics where larger teams seek infrastructure that supports high-volume production and collaboration.

In a real estate landscape marked by fierce competition for listings and digital leads, the creation of scalable and efficient platforms is increasingly seen as a vital differentiation strategy. The partnership within eXp Realty highlights how high-output operators are using these platforms to enhance geographic coverage, improve operational efficiency, and diversify revenue channels.

Looking ahead, the integration poses questions about the adaptation of traditional brokerage models to support expansive, platform-driven operations. For eXp Realty and the newly formed Unify Real Estate Team, the next phase will likely involve executing on growth plans across New Jersey and exploring entry into additional markets, with a focus on leveraging their unified framework for sustained expansion and talent acquisition.