Aniplex acquires EGG FIRM

Aniplex, a subsidiary of Sony Music Entertainment Japan, has fully acquired EGG FIRM, an animation planning and production company based in Tokyo. The transaction, which was announced on August 2, 2025, involves Aniplex purchasing all outstanding shares of EGG FIRM, thus positioning it as a wholly owned subsidiary. The acquisition is a strategic effort to enhance Aniplex's production capabilities and respond to the surging global demand for anime content.

Under the terms of the acquisition, EGG FIRM will maintain its existing operational structure, with Nobuhiro Osawa continuing as President and CEO. This decision is aimed at ensuring continuity while fostering a deeper integration of resources between the two entities. The acquisition will enable both companies to collaborate more effectively on creative projects and expand the production capacity for anime titles that are in high demand globally.

EGG FIRM has a track record of producing popular anime franchises, such as "Mushoku Tensei: Jobless Reincarnation" and "DanMachi". These properties have achieved critical acclaim and supported additional revenue streams, underscoring their value in the anime market. Aniplex's acquisition of EGG FIRM allows it to secure a stable supply of popular intellectual properties, thereby bolstering its position in the market amid intensifying international competition.

This acquisition occurs as the global anime industry experiences rapid growth. According to industry forecasts, the global anime market is set to exceed $30 billion in 2025-26, with significant growth expected in the following years. Internet distribution and cross-media monetization are increasingly significant, with the Asia-Pacific region dominating global consumption. Japan's domestic anime industry continues to thrive, reaching a record revenue of approximately $25 billion in 2024, driven by robust international sales.

Going forward, Aniplex is poised to leverage Sony's global distribution network to maximize the return on acquired intellectual properties across various media platforms. This acquisition complements Aniplex's broader strategy of addressing uneven production pipelines and increasing studio competition. As Aniplex integrates EGG FIRM’s capabilities, the company is expected to increase its global output, capitalizing on the anime industry's projected expansion.